In recent times, the use of social media cannot be over emphasized because it has gone beyond mere social interaction and an activity for leisure. Some of them include Facebook, YouTube, Instagram and lots more. With social media, messages are sent to consumers instantly and responses are gotten swiftly while other parties can also repost each other’s work on their individual social media pages. Starting social media marketing can be challenging but with these few tips it shouldn't be stressful for you. |
1. Choose the right platform.
There are so many
social media channels on the web to share your content and expose yourself to
potential customers but it is advisable you make research so as to know the
right ones your potential customers use often. You should consider your
customers and the type of business you want to advertise so you know the right
channel that fits your product and helps you reach a wider audience.
For instance, if you are into the clothing business you should consider instagram. Check out my post on how to build your clothing business in 90 days.
2. Build a reputable status on your
page.
As a business
enterprise, you don’t need to connect with a lot of people instead
connecting with the right people should be the sole aim and target.
Building a relationship with the right people will expose you to more opportunity
and business engagements.
Your audience should be able to trust you before
contacting you to engage in any business transaction with them so you need to present
your brand in such a way that it represents you in a credible way. Designing
professional logos, building websites and blogs can also portray your business
in an attractive and professional way.
Photo Credit: www.istockphoto.com |
3. Make Extra money.
Promoting your business on your social media can also help you to make extra money online if you know the right features to you use. websites like Shorte.st enables you to make money online by sharing your facebook link or your website link and make money while you can use the money to get extra products and make more sales. You can register here and earn enough money to boost your business.
4. Create a posting Schedule.
Promoting your business on your social media can also help you to make extra money online if you know the right features to you use. websites like Shorte.st enables you to make money online by sharing your facebook link or your website link and make money while you can use the money to get extra products and make more sales. You can register here and earn enough money to boost your business.
4. Create a posting Schedule.
Random posting of
frequent contents can lead to poor evaluation of your business to customers.
You should create a posting calendar so you can always post the right contents
that can engage your audience and most importantly to avoid unnecessary
repetition of posts. Creating a posting schedule will also help you track your
post engagements and enable you use the necessary hash tags that can help you
reach a wider audience.
5. Share Video and Interactive
posts.
Uploading video
contents on your social media page can help you boost your post and also
increase your publicity because people tend to engage in videos when
scrolling through their news feed. Sharing video contents would also enable you
say much instead of writing a long post that might be boring to your
followers. Interactive posts also build the relationship between you and your
customers because they can always ask questions and you would also know the
issue they are facing with your business if any.
Photo Credit: www.istockphoto.com |
6. Regulate your promotion.
Some social media
channels like facebook , instagram , twitter all have features for promotion of
your contents which would enable you reach a large number of people depending
on the amount you paid. Promotion is very good and quite encouraging but you
should endeavor not to sell too hard by promoting your contents every day.
You could adopt the “seven in one” rule by posting seven content based topics
before promoting any of your post again. Your content based topics could be
events, interviews, news updates and much more as long as it's interactive
and relates to your business. You don’t have to stop mentioning your brand
entirely but not to the extreme.
Photo Credit www.istockphoto.com |
6. Address issues quickly.
Very often you receive
positive comments and reviews about your business but once in a while there might
be a complaint about your product. You should endeavor to tackle the issue
wisely and avoid it from escalating so that it doesn't ruin the image of
your brand. Monitoring the pages where your brand name is been mentioned is a
good habit as you tend to attend to issues quickly and also monitor your
progress. Please share, leave a comment and
subscribe to our blog via email.
20 Comments
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