The goal of every entrepreneur is to make large sales in his/her business and be very productive, but very often it seems like one is not making a headway in the business mostly at the early stage and it’s because of low strategies and ideas to publicize the brand and grow a large base of customers. You don’t have to be worried anymore because I have some few business strategies that could help you.
1. Mobile marketing.
At the early stage of launching your clothing line or starting your clothing business, you wont have a lot of customers coming to get your products from you and the major reason is low publicity. You need to be mobile i.e move around your area very well so as to meet new people and introduce your business to them face to face as this is the fastest and easiest way to grow your customer base. You shouldn’t forget that if you don't tell people about the products you are selling,there's no way they are going to be patronize you.
You need to advertise it to them so they can be aware that you are involved in your clothing business. Anytime you are going out to meet a friend or attending a social gathering where you know you would meet a lot of people, you can always package them with you and go along with them. You might be able to meet one or two persons that will be interested in buying from you or you can also make good contacts that can always call you when they are ready.
2. Online Marketing
We are in the media age where social media is gradually taking over the internet and lot of people use them daily. Some of them include facebook, instagram, twitter, e. t.c. I would recommend facebook and instagram because they have so many users globally and it's quite accessible to many people.
You can also try creating a facebook page or creating a business account on instagram (I can help you with this if you are finding it difficult) just send a mail to atuokwuharrison@gmail.com stating the issue. Also endeavor to have a registered brand name as this would make it look professional and captivating to buyers. It's very reliable and you will be open to so many potential customers.
3. Modelling
As a fashion designer or someone involved in the clothing line. You should be able to access fashion models that would showcase your clothes on the runway as they are considered as “living mannequins”. Most times you will have to pay the models which might be expensive but you have to be able to sacrifice a lot of things to succeed. You could also organize fashion shows or register with modeling agencies that organize fashion shows to showcase your line of clothing.Check out my next post on how to prepare for a model casting.
4. Discount
Always try to slash your prices periodically or during festive seasons as this would attract customers more. Most people are not aware that this is a strategy that works very fast. This will encourage them to keep coming and after you've gathered so many customers you can always take it back to nearly the former price with a little difference.
5) Advertisements
You can print flyers or hand bills and paste at strategic places at school, home or workplace as this will capture their attention and those that are interested will contact you immediately. Also try as much as possible to include “door to door” delivery service at the early stage as this will encourage your customers and also earn their trust . This is going to really help your business grow very fast as most people that need your product might be lazy or tired to get it that's why you will take it to them and charge a little fee for home delivery.
You can also pay money to TV stations or radio stations to advertise your products as you will be able to reach a lot of people in your local area. It might be expensive but it’s definitely worth it.
I believe with these few business strategies you will definitely make progress in your clothing business. I wish you luck and prosperity.
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Nice one
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